• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

I doubt this will surprise anyone, but it is worth sharing. The writing on the wall is now in Sharpie...

http://www.autonews.com/apps/pbcs.dll/article?AID=/20130819/OEM06/308199964/autotrader-will-add-dealership-reviews#axzz2cPwSTNzp


Here is a snippet from the article:


AutoTrader will likely blend ratings from multiple review sites to  arrive at an aggregate star rating.  "I feel we should be agnostic and have an open architecture where a  number of ratings are used. I don't think we should be tied to just  one," Schwartz said.


That is an interesting quote from AutoTrader Group President Sandy Schwartz, isn't it?