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Message: <blockquote data-quote="Jason Petkov" data-source="post: 30959" data-attributes="member: 6563">Has anyone done a survey on sold customers to see if online reviews actually have any influence on the customers buying decision?  I have seen a lot of Autotrader sourcing studies and the majority source 85%+ under the following 4 reasons1.) Price / Deal2.) Past Customer3.) Referral4.) Prior Experience (Service)Although "Online Internet Reviews" is not a choice  "Reputation of the Dealership" is, which I can only conclude would include internet along with personal perceptions, and what friends are saying etc..   Which usually ranges in the 1-5% range.  This new feature doesn't get my attention.</blockquote>

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