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Has anyone done a survey on sold customers to see if online reviews actually have any influence on the customers buying decision? I have seen a lot of Autotrader sourcing studies and the majority source 85%+ under the following 4 reasons1.) Price / Deal2.) Past Customer3.) Referral4.) Prior Experience (Service)Although "Online Internet Reviews" is not a choice "Reputation of the Dealership" is, which I can only conclude would include internet along with personal perceptions, and what friends are saying etc.. Which usually ranges in the 1-5% range. This new feature doesn't get my attention.
Has anyone done a survey on sold customers to see if online reviews actually have any influence on the customers buying decision? I have seen a lot of Autotrader sourcing studies and the majority source 85%+ under the following 4 reasons
1.) Price / Deal
2.) Past Customer
3.) Referral
4.) Prior Experience (Service)
Although "Online Internet Reviews" is not a choice "Reputation of the Dealership" is, which I can only conclude would include internet along with personal perceptions, and what friends are saying etc.. Which usually ranges in the 1-5% range. This new feature doesn't get my attention.
