Jeff, you said it: Who are the top players?
How many more places do we need for reviews? Is craigslist, Carfax and every other dealer partner (vendor) going to jump on reviews...?
Think about it, we currently need reviews on Google, Yelp, FB, DealerRater, citySearch, Angie's list, I love X dealer .com, Presto, OEM, Edmunds, Cars, now AT...
"We are 5 starts on Cars"... or "We are 4.5 stars on AT " ... is any of this of true value to a consumer or dealer? After the sale or SERVICE we have to send the customer to Cars and AT to post a review... really? We are creating few monsters ...
How about our CRM system? We already have the ability to collect customer feed back using email surveys, the problem is they are not integrated anywhere... soon if not already, companies like DDC and VIN CRM might integrate this with your website ... are the other partners going to recognize and integrate this reviews?