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They're using a company called Bazaarvoice to do the work for them, doesn't answer the question really... I had a demo with them a few weeks ago to see how we can use them for our own customer reviews, specifically on products and services rather than overall dealership reviews. Very comprehensive offering for the review and reputation space. Looks like Cars.com is leveraging them as well.LINK
They're using a company called Bazaarvoice to do the work for them, doesn't answer the question really... I had a demo with them a few weeks ago to see how we can use them for our own customer reviews, specifically on products and services rather than overall dealership reviews. Very comprehensive offering for the review and reputation space. Looks like Cars.com is leveraging them as well.
LINK