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So how I never saw this post I don't know-but I would count myself as an avid AVA fangirl. I have worked hard with the great team over there to get the most out of the tool. Verbiage, timing & integration - for the one person who complains of too much contact, there are no less than 5 it saves, even before reengagement campaigns.

Yes, it's a bit hard to say to the check signer, to quantify the impact past that AVA was able to get to a cars.com lead your ISM couldn't. But with a dogmatic presence the time better spent with active leads and responding to the specific needs is great. Where I have not the staff or time, I have found a way to use AVA to help bolster our digital efforts.

Even better, any time (though they are rare) that I have an issue, their team is the most responsive.

Sorry...I love a few tools I have here under the rock!!!