• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Here's my DealerRefresh DUH statement of the century:  Some of these OEMs have no idea what reality is :shakehd: and are way too concentrated on things consumers could give two craps about.


Ford does a decent job in supplying photos of in-transit vehicles.  They show simulated (but very good) images of new Fords and Lincolns that do provide consumers with enough information in the images, to make a next-step decision.  I'm in the Ford market and am finding their simulated images fantastic.  My wife is too.  Ford benefits the dealer and customer by inserting these images into the dealer websites and classified sites.  Instead of placing strict requirements on extremely difficult-to-control things, other OEMs should be copying Ford's approach.