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First, when you have something together, I'd love to check it out. Great concept, although you should hurry. There are companies already starting to roll out similar.What I find is that most people submit their vehicle leads through the desktop, old-fashioned e-lead. Follow-up and questions are then usually done through e-mails on the cell phones, so the important thing to do is get the traffic generated, then have your e-mail responses formatted in a way that is quick to the call to action for cell phone usage. Don't ask for complicated steps because you will never get them.I was just asked by someone why my "'Click' to Call" button on my responses is so big. Why? Because when viewed on the cell phone it's an in-your-face call-to-action. There is messaging, easy to read and understand with lots of white space, but the call-to-action trumps everything.
First, when you have something together, I'd love to check it out. Great concept, although you should hurry. There are companies already starting to roll out similar.
What I find is that most people submit their vehicle leads through the desktop, old-fashioned e-lead. Follow-up and questions are then usually done through e-mails on the cell phones, so the important thing to do is get the traffic generated, then have your e-mail responses formatted in a way that is quick to the call to action for cell phone usage. Don't ask for complicated steps because you will never get them.
I was just asked by someone why my "'Click' to Call" button on my responses is so big. Why? Because when viewed on the cell phone it's an in-your-face call-to-action. There is messaging, easy to read and understand with lots of white space, but the call-to-action trumps everything.
