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My own hunches and biases aside, I am more familiar with vehicle detail page content dos and don'ts (photos/videos, descriptions, equipment, calls-to-action) that I've read in forums and heard in presentations at conferences. But I am unfamiliar with any authoritative dos and don'ts, when it comes to inventory search... whether on the home page or on search results pages. Most sites have sort criterium (price - low to high, model - A to Z, etc.) and filters (type, year, model, color, trim, body style, etc.). Some sites have natural language search bars.How do we make it easy for shoppers to search for inventory on a web site, desktop or mobile?What research can anyone share that's more than just opinion?
My own hunches and biases aside, I am more familiar with vehicle detail page content dos and don'ts (photos/videos, descriptions, equipment, calls-to-action) that I've read in forums and heard in presentations at conferences. But I am unfamiliar with any authoritative dos and don'ts, when it comes to inventory search... whether on the home page or on search results pages. Most sites have sort criterium (price - low to high, model - A to Z, etc.) and filters (type, year, model, color, trim, body style, etc.). Some sites have natural language search bars.
How do we make it easy for shoppers to search for inventory on a web site, desktop or mobile?
What research can anyone share that's more than just opinion?
