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I was pretty surprised that the speed of vehicle results made such a big difference. We recently made our inventory pages update instantly and measured the change in user behavior. We saw:33.64% increase in used car filter usage20.16% increase in new car filter usagePeople went deeper into the results.Page 2 visits increased by 37%Page 3 visits increased by 55%etcThis was for 26 days of data in January compared YoY.Filter usage and page depth visits were calculated on a per visitor basis, not based on total visits.There was also a 10.87% increase in the conversion rate but I don't think 26 days is enough time to accurately measure a conversion rate change.You can see how fast the filters are here:[URL unfurl="true"]https://www.bobhowardhonda.com/new-honda/New+Honda+gridview+tm1[/URL]The page loads very quickly and filters, pages and text searches return results instantly.
I was pretty surprised that the speed of vehicle results made such a big difference. We recently made our inventory pages update instantly and measured the change in user behavior. We saw:
This was for 26 days of data in January compared YoY.
Filter usage and page depth visits were calculated on a per visitor basis, not based on total visits.
There was also a 10.87% increase in the conversion rate but I don't think 26 days is enough time to accurately measure a conversion rate change.
You can see how fast the filters are here:
[URL unfurl="true"]https://www.bobhowardhonda.com/new-honda/New+Honda+gridview+tm1[/URL]
The page loads very quickly and filters, pages and text searches return results instantly.
