Here's the answers:
What other dealers do you work with?
You're one of our first clients, we're just starting off.
[Wait for an objection, which is obvious]
Here's the thing. These other agencies, you're just a name in their list. But for me, I HAVE to pull this off. Your results are going to be my reputation. I have no other choice but to make this work. But the other agencies? They mess up, it doesn't matter, they've got an entire list to go back to. So I'm here, with my name and business on the line, telling you that I'm going to make this work, because your success in this campaign (or whatever we're talking about) is directly proportional to my business' future.
[this is basic sales. convince them. SOMEONE will say yes. maybe it'll be a small dealership.]
What's your website?
Here you go. (Why the heck would I not have a website.....it's 2024)
Can you send me a PowerPoint to look at it?
Hop on a meeting with me, I'll take 5-10 minutes max. It's a lot better than me sending you a PowerPoint, because we can get your questions answered right away. Plus if my services can be smacked on a simple PowerPoint, it's not special.
(If they're really stubborn, just send it to them)
Do you do everything yourself?
We have a team of professionals who handle your matters.
Have you ever worked for a dealership before?
No, but I've built 3 marketing plans for a large BMW dealer, one of them being a trade show. I'm also certified in marketing. Here's there contact, if you want a referral: _________________.
Can I submit you for a co-op?
Absolutely. (That's basic marketing knowledge. It's also obvious that you never admit a weakness to a client, so I'd never say "what's that".)
I appreciate your response, but I can't help but notice you've assumed I'm going to give stupid answers to everything...with all due respect, there's a solid difference between tough love and your response - tough love uplifts, this is shunning. For example, why would I try to market making websites.....without a website?
No biggie though, I know the world isn't sunshine and rainbows. Hope this clarified things.
Have an amazing day.
