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What makes me competitive is that I'll look at your competitors, send decoys (yes, decoys who will pretend to be customers) and tell the client exactly what they're doing and how to beat them at it. Along with a myriad of other tactics. Like finding the agency that dealership is working with, then pretending to be a client for the marketing agency and ask for a case study, and bingo, you've got some deep info on their marketing tactics.

No agency has the time to go as deep as I will.