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Any ideas on the best way to measure srp performance?


I was planning on using the three metrics


1. Heat Mapping

2. Exit

3. Time on page


However I was thinking SRP to VDP conversion rate and overall VDP's over a set length of time, I realize this somewhat is going to have to do with inventory and merchandising  But if these two are fairly consistent and the only thing thats changing would be the actual page.....


Any ideas on how to measure srp to vdp conversion rate..?  Any additional thoughts/Ideas?