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Why is it that Dealer Web sites look the same 24/7/365?

 

Of all of the marketing media on our planet, why are dealer sites STALE? Ask for "CSS based design". Cascading Style Sheets (CSS) makes it EASY for a site to take on Seasonal Holiday themes (4th July sale, Presidents day, Thankgiving, Halloween, Christmas, Spring, Summer, Fall ...). Have an annual or semi-annual mega sale? CSS can make it easy. Closed Sundays? Have a special SUNDAY look or theme.

 

Do shoppers like a black background page or a white?

Forget artistic opinion! Make both pages and do A/B tests with CSS.

 

18 months from now you want a full blown makeover but don't want to pay a lot of $$$? CSS based design will get you there.

 

hope this helps,