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Hi Joe!


http://dealeradvantage.cars.com/da/wp-content/uploads/2012/09/Dataium-Rethinking-Online-Media-FINAL-InsightsPiece.pdf


Yes, it is a study commissioned by Cars.com.  Some thought to that is due, but it's not an indictment on the surface, at least to consider the information.  I've never heard that $1.23 average known PPC click spend.  Is that from your experience?


Thanks!


Keith