Reply to thread

Keith,

Consider tripling the PPC $ and the total spend numbers are still light

# of Site Visitors	# from PPC	Avg $ P/click	Total PPC spend	TOTAL Online Spend
1,000	60	$3.50	$210.00	$381.82
2,000	120	$3.50	$420.00	$763.64
4,000	240	$3.50	$840.00	$1,527.27
8,000	480	$3.50	$1,680.00	$3,054.55
16,000	960	$3.50	$3,360.00	$6,109.09
32,000	1920	$3.50	$6,720.00	$12,218.18

Back-o-de-napkin time!

I don't have the data to back up this gut call, lets keep it loose and not get granular.

Assuming you dont have a highline or exotic store, If you have 8,000 uniques per month and your store closes between 1% to 3% of your site visitors, lets go in the middle with a sales/web visitor ratio of 2%, so 8,000 visits connects to about 160 units a month.  A store that sells 160 units per month with an ad cost of $500 PVR = $80,000 monthly ad budget.

In the example above (using the inflated $3.50 CPC), a dealer with 8,000 uniques has a total online spend of $3,054.  THATS NUTZ.  Oppps, I mean... that's missing opportunities!  The Digital spend is only 4% of the Dealers marketing campaign.  That ain't right.