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You bring up a great point. And even the CRM's that tout their "AI" capabilities still often do not have an effective means of alerting us in real time and/or with accurate information regarding "trade-in" requests amongst other requests. And the other issue is that most dealers "lead-forms" (whether from an endemic site, or their own) do not have them labeled appropriately. If the lead came in as "Dealer Website - Trade-in Request" vs. "Dealer Chat Lead" and otherwise (as you mentioned, and I agree) get's marked "bad" you would have a better chance of converting those customers. Sending the same old canned email response - without answering the customers questions - doesn't cut it.The other thing that CRM's largely fail to accomplish is the UI for "customer data." Wherein, if they are continuing to cram in vendor "integrations" on their "legacy" platforms (chat, text, in-bound calls, etc.) it makes for a daunting process to "read the profile" to put the pieces together before responding. Lastly, let's take it a step further, sure most CRM's (if not all) enable you to push DMS data (deals/service repair orders), but the fact is that because the dealers use so many various tools when the data does finally make it to the CRM it becomes alphabet soup, and to the point above, it makes for a daunting process to work a customers profile.
You bring up a great point. And even the CRM's that tout their "AI" capabilities still often do not have an effective means of alerting us in real time and/or with accurate information regarding "trade-in" requests amongst other requests. And the other issue is that most dealers "lead-forms" (whether from an endemic site, or their own) do not have them labeled appropriately. If the lead came in as "Dealer Website - Trade-in Request" vs. "Dealer Chat Lead" and otherwise (as you mentioned, and I agree) get's marked "bad" you would have a better chance of converting those customers. Sending the same old canned email response - without answering the customers questions - doesn't cut it.
The other thing that CRM's largely fail to accomplish is the UI for "customer data." Wherein, if they are continuing to cram in vendor "integrations" on their "legacy" platforms (chat, text, in-bound calls, etc.) it makes for a daunting process to "read the profile" to put the pieces together before responding. Lastly, let's take it a step further, sure most CRM's (if not all) enable you to push DMS data (deals/service repair orders), but the fact is that because the dealers use so many various tools when the data does finally make it to the CRM it becomes alphabet soup, and to the point above, it makes for a daunting process to work a customers profile.
