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I am completing the first phase of my research, and have talked extensively with both sales and technical reps and received quotes from all vendors. Next I will be presenting the options and services to the owner and GSM. I would say 90% chance they will decide to make the switch to one of the companies. At that point I will be digging in even deeper to make sure the vendor is able to do what they are promising before we sign on the dotted line. If Ford comes back and says, this was a mistake or that they are discontinuing the lead follow-up practice they may change last minute on me. But I think once they look at the quotes they will see how much more they get for the spend and will decide to switch anyway.


In clickmotives defense we are selling on average 5-6 cars more a month from traceable leads compared to our Reynolds site we had previously so I feel the move was successful overall and do not regret making the change 8 months ago.