- Sep 25, 2013
- 24
- 10
- Awards
- 4
- First Name
- Shawn
Hey everyone,
I've spent a lot of years working with dealerships on digital marketing, and one thing that hasn't changed is the constant need for fresh content.
Whether it's promoting used inventory, creating graphics for a weekend sale, highlighting a new arrival, or putting together something for social media, there's always something that needs to be created.
And let's face it, not every dealership has a graphic designer sitting around waiting for the next project.
Over the past several months, I've been working on something called DealerAdGen, an AI-powered marketing platform built specifically for automotive dealerships.
The idea was pretty simple: What if a dealership could take a regular vehicle photo and turn it into a professional-looking marketing graphic in just a few minutes?
That idea grew into something a little bigger.
The platform now includes tools for creating vehicle spotlights, sales event promotions, social media graphics, marketing copy, and other dealership-specific creative. I've also been working on inventory integration and ways to make creating content as simple as possible.
One of my biggest goals was to build something that dealership employees could actually use without needing to understand complicated AI prompts or design software.
I'm not suggesting AI is going to replace good marketing people. Far from it. I see it as another tool that can help dealerships get more done with the time and resources they already have.
I've just launched the platform, and I'm at the stage where I'd really like to hear from people who actually work in dealerships.
A few things I'm particularly interested in:
I'm still improving things and have plenty more planned, but I wanted to share it here because DealerRefresh has always been a great place for real conversations about automotive technology.
I'd genuinely appreciate any feedback, good or bad. Sometimes the most useful suggestions come from people looking at something with fresh eyes.
Thanks!
Shawn Ryder
Shawn Ryder Digital
DealerAdGen.com
I've spent a lot of years working with dealerships on digital marketing, and one thing that hasn't changed is the constant need for fresh content.
Whether it's promoting used inventory, creating graphics for a weekend sale, highlighting a new arrival, or putting together something for social media, there's always something that needs to be created.
And let's face it, not every dealership has a graphic designer sitting around waiting for the next project.
Over the past several months, I've been working on something called DealerAdGen, an AI-powered marketing platform built specifically for automotive dealerships.
The idea was pretty simple: What if a dealership could take a regular vehicle photo and turn it into a professional-looking marketing graphic in just a few minutes?
That idea grew into something a little bigger.
The platform now includes tools for creating vehicle spotlights, sales event promotions, social media graphics, marketing copy, and other dealership-specific creative. I've also been working on inventory integration and ways to make creating content as simple as possible.
One of my biggest goals was to build something that dealership employees could actually use without needing to understand complicated AI prompts or design software.
I'm not suggesting AI is going to replace good marketing people. Far from it. I see it as another tool that can help dealerships get more done with the time and resources they already have.
I've just launched the platform, and I'm at the stage where I'd really like to hear from people who actually work in dealerships.
A few things I'm particularly interested in:
- Are dealerships creating most of their marketing graphics internally, or relying on outside agencies?
- Would a tool like this be useful for your sales or marketing team?
- What's the biggest frustration when it comes to creating fresh content for inventory and promotions?
- Are there specific features you'd want in an automotive-focused AI creative platform?
I'm still improving things and have plenty more planned, but I wanted to share it here because DealerRefresh has always been a great place for real conversations about automotive technology.
I'd genuinely appreciate any feedback, good or bad. Sometimes the most useful suggestions come from people looking at something with fresh eyes.
Thanks!
Shawn Ryder
Shawn Ryder Digital
DealerAdGen.com
