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This is very top of mind for us last year and as we go into 2024. We've always been advocates for "micro" campaigns, but this year we're moving to just individual emails at time of event, rather than grouping large lists into a single campaign.Although we still get decent results from Gmail today, their announcement that in 2024 they're going to clamp down even further is a helpful tool for us to explain to clients that there's a better way.[URL unfurl="true"]https://blog.google/products/gmail/gmail-security-authentication-spam-protection[/URL]This 100%. We used to make data integration optional, but now it's baked into everything - without the data integration there are too many ways things can fail, data can be stale and it results in poor performance and wasteful spending.
This is very top of mind for us last year and as we go into 2024. We've always been advocates for "micro" campaigns, but this year we're moving to just individual emails at time of event, rather than grouping large lists into a single campaign.
Although we still get decent results from Gmail today, their announcement that in 2024 they're going to clamp down even further is a helpful tool for us to explain to clients that there's a better way.
[URL unfurl="true"]https://blog.google/products/gmail/gmail-security-authentication-spam-protection[/URL]
This 100%. We used to make data integration optional, but now it's baked into everything - without the data integration there are too many ways things can fail, data can be stale and it results in poor performance and wasteful spending.
