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Yeah and don't get me wrong, it's still possible to fire off the occasional bulk email campaign with an enticing offer to relevant audiences *As long as you're also sending all of the right positive engagement signals on your automated email sequence campaigns.

For example, savvy e-commerce retailers still send a ton of blast email campaigns around black friday and cyber monday, but they've "earned" that right by strengthening their deliverability and reputation throughout the year. It's the strengthen > recover ebb and flow.

Where you run into deliverability issues is when all you do is bulk email campaigns, which is the case for the vast majority of dealers.