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Few things one needs to know/be aware of regarding email blasts:

• Have your act together with unsubscribes (we integrated our DMS via api)
• Ensure domain is authenticated, proper SPF and DKIM records
• Use a reputable sending provider ie: Sendgrid/Mailchimp etc. to send with
• Don't BCC 3000 people from your personal email
• Less emails is more... the larger the list, the more generic you are going to have to be
• Make sure the email makes sense/relevant to them (timing, message)
• Take a quick scan of list if using variables to ensure each variable has a value to be filled with (or in the very least ensure you are using substitution if  <firstname>  is missing for example.
• Email blasts are 'ok'. Text blasts are better (always end on a question... "would that interest you?"). ending on a question really increases your response.

Few more items like actually sending yourself a test one with variables first (people skip this and pay the price). Email has definitely seen better days much like trying to call someone (does anyone pick up their phone if they don't recognize the number??).

Text is hard to beat currently.