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Retargeting ads are great

Mainly because re-targeting means they have already been to your site once.

This way whenever they are on any other site that Google serves ads on, depending on your bid amount, your ad will show up next to other inventory they are looking at.


This is great, because it creates a sub-concious note that your dealership should be the first one to hit since they saw your name all over the internet.


These ads do tend to be a little more expensive then the regular google's PPC ads, but worth the extra cost.