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According to a study by our friends over at CarStory - any more than 9 photos causes "image fatigue". HUH?Did anyone else catch this article on Automotive News?Get this...According to the report, used vehicles posted for sale with nine images generated:50 percent more leads than those without any images.56 percent more leads than those with 20 images.71 percent more than those with 30 images.The more images after that, the more lead volume drops off and “image fatigue” sets in, said Chad Bockius, CarStory chief marketing officer.** this analysis is based on marketplace (vehicle listing websites) activity, not dealer sites.Only 9 photos?What do you think when you read this?
According to a study by our friends over at CarStory - any more than 9 photos causes "image fatigue". HUH?
Did anyone else catch this article on Automotive News?
Get this...
According to the report, used vehicles posted for sale with nine images generated:
The more images after that, the more lead volume drops off and “image fatigue” sets in, said Chad Bockius, CarStory chief marketing officer.
** this analysis is based on marketplace (vehicle listing websites) activity, not dealer sites.
Only 9 photos?
What do you think when you read this?