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Thats an interesting report. They totally knocks it over the fence with the "recon report invisibility". Regarding the photos, here's my $0.02:Problem #1:The test data comes from the Vast network of sites http://www.vast.com/cars/body-SUV. Prior to the analysis, It would be helpful to know how important the Vast site is to the shopper's mission. If the Vast sites are highly important, then, the data has more value... and vice versa*.Problem #2:The premise is that a lead is a KPI (Key Performance Indicator). Leads from 3rd party sites* are a small part of the dealers total sales.Problem #3:“If you have to scroll through 10 to 15 images to get there, you end up with image fatigue and lose interest,” Bockius said." Is it image fatigue, or *our* prehistoric way we display images on the VDP? *Insight into this comes in a question: How does your closing ratio compare between 3rd party leads that are NOT Autotrader or CarGurus? (Cars.com can't be used because they're a reseller of 3rd party leads and they may include leads from the vast network)
Thats an interesting report. They totally knocks it over the fence with the "recon report invisibility". Regarding the photos, here's my $0.02:
Problem #1:
The test data comes from the Vast network of sites http://www.vast.com/cars/body-SUV. Prior to the analysis, It would be helpful to know how important the Vast site is to the shopper's mission. If the Vast sites are highly important, then, the data has more value... and vice versa*.
Problem #2:
The premise is that a lead is a KPI (Key Performance Indicator). Leads from 3rd party sites* are a small part of the dealers total sales.
Problem #3:
“If you have to scroll through 10 to 15 images to get there, you end up with image fatigue and lose interest,” Bockius said." Is it image fatigue, or *our* prehistoric way we display images on the VDP?
*Insight into this comes in a question: How does your closing ratio compare between 3rd party leads that are NOT Autotrader or CarGurus? (Cars.com can't be used because they're a reseller of 3rd party leads and they may include leads from the vast network)