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@Jeff, I read the article and can see some validity to their findings.Since the article specifically referred to third party listing sites and not dealer sites, it does make sense that shoppers could get "image fatigue" considering they are looking at multiples of the same vehicle. My thoughts are that they are looking for specific photos that show certain features.Many dealers take too many exterior shots that don't show the interior features/options shoppers are looking for. I thought it was interesting that the article failed to mention anything about real videos on third party sites since both Auto Trader and Cars.com can accept real video walk-arounds in their feeds now.Maybe there weren't enough dealers with real videos.
@Jeff, I read the article and can see some validity to their findings.
Since the article specifically referred to third party listing sites and not dealer sites, it does make sense that shoppers could get "image fatigue" considering they are looking at multiples of the same vehicle. My thoughts are that they are looking for specific photos that show certain features.
Many dealers take too many exterior shots that don't show the interior features/options shoppers are looking for. I thought it was interesting that the article failed to mention anything about real videos on third party sites since both Auto Trader and Cars.com can accept real video walk-arounds in their feeds now.
Maybe there weren't enough dealers with real videos.