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It bears repeating, this study is only talking about form-fill lead generation on "marketplace sites" - not necessarily selling cars. The optimal number of photos --- to generate a lead on a marketplace site -- is 9 photos.It would be interesting to study the closing percentages of two types of form-fill leads; The folks submit a lead off of a listing with 9 photos (the study says you will get more of these) compared to the folks that submit a lead off of a listing with 32 photos (the study says you will get less of these). My suspicion is the closing percentage will higher with the 32 photo lead. BUT, if your job is to generate leads, you may be better served to follow the advice of listing the vehicle with 9 photos...
It bears repeating, this study is only talking about form-fill lead generation on "marketplace sites" - not necessarily selling cars. The optimal number of photos --- to generate a lead on a marketplace site -- is 9 photos.
It would be interesting to study the closing percentages of two types of form-fill leads; The folks submit a lead off of a listing with 9 photos (the study says you will get more of these) compared to the folks that submit a lead off of a listing with 32 photos (the study says you will get less of these). My suspicion is the closing percentage will higher with the 32 photo lead. BUT, if your job is to generate leads, you may be better served to follow the advice of listing the vehicle with 9 photos...
