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Here's how I see 9 pics vs 30 pics.


 IMO, this is a UI (User Interface) problem that *our* industry has.  Too many Photos can be like too much text.    From our car shoppers P.O.V., not all photos have equal value, just like not all options have equal value (i.e. Navi vs Intermittent Wipers).


Shoppers want it all.  They want to see the most important shots 1st, then, IF this car has their interest, allow them to see all the rest of the pics.  Shoppers want us to help them be smarter, faster, better. This also means helping them scan our VDPs.