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First, the conclusion of "image fatigue" is unsubstantiated and a pure opinion even if the data itself was valid and statistically relevant.  There is no basis for that conclusion beside conjecture.

When I read statistics, you have to consider the bias and methods that are part of the hypothesis.  I don't think that Vast really has any skin in this game so I don't think it is purposely biased however the methods are unclear and the methodology still remains a mystery.  When a statistic clearly flies in the face of common logic it requires pretty strong evidence to the contrary - and this does study doesn't present that.  Finally, when companies like Cars.com and ATC have strong, statistically relevant data that directly opposes the information presented in this study... well, that is enough to make this go away for ever.  And, there are some other good parts of this white paper that aren't getting the attention that this part is