I gotta drop my 2 cents in here - I also downloaded the whitepaper yesterday after seeing something about it online.
As I was scrolling though the first few pages, reading about who Car Story is, I clicked on the link to their site to dig a little deeper. That's when I figured out it is a "Vast" product which purports to be very similar to Pure Cars, I think.
Having not seen a "Car Story" presentation of value validation before I thought I would search out of few of their "Dealers" to get a better idea of what the product is. I have slept since then, so I honestly don't remember which ones I looked at, but if memory serves it was 5 or 6 of the ones listed on their page in the section "A Few CarStory Dealers".
All but one of the sites I looked at were NOT using Car Story, and in fact...one of them has moved to Pure Cars! The one I did manage to locate using the product had a very basic logo widget at the top of the page which was not only barely noticeable, it certainly didn't scream "click on me to add value to your experience!"
Bottom line for me --- I quit reading the paper, so I never made it to the section about reducing the number of vehicle photos on a used car
AS IF!
Quite possibly one of the most counter intuitive pieces of advice I have run across in quite some time - kind of like "don't put a price so they will have to call us" DUH
Props to [USER=7942]@jmcreavy[/USER] for telling it like it is - MORE photos is ALWAYS better - MORE Transparency is ALWAYS better...baiting the consumer into submitting a lead is ALWAYS BAD!!
/Mic Drop "BOOM"
