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Better quality pictures will generate traffic but not justify a higher markup on a vehicle.Well informed customers will:Have an idea of the general market price of a vehicleKnow how much they want to spend relative to that market priceYou will just be overlooked due to pricing vs. a quality picture.However, if the demand is there the customer will inquire about a vehicle regardless of a quality picture. EX. An extremely low mileage vehicle priced well below market value with a stock photo will generate leads all day long.
Better quality pictures will generate traffic but not justify a higher markup on a vehicle.
Well informed customers will:
You will just be overlooked due to pricing vs. a quality picture.
However, if the demand is there the customer will inquire about a vehicle regardless of a quality picture.
EX. An extremely low mileage vehicle priced well below market value with a stock photo will generate leads all day long.
