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Great thread Elmer! 

I'd re-phrase your thesis. I'd say "a dealership with great photos will sell MORE cars than than one with average photos".

Variables to consider:

• I'll add a twist to what Ed says:    I'll give Ed's observation a twist... "they will cause a consumer to remove a DEALER from their consideration set."* 
• Merchandising Thoughts:
  • From a shopper's POV... Quality of pics = Quality of store's CX. Shoppers look at the quality of the photos as insight into the quality of the store's experience (think shopping hotels online)
  • Photo quality isn't all about 'style' its about delivering info*.
  • 'Relative photo quality' matters (alot). If your dealer's competitors are creating sh*tty photos, then your photo improvements will really stand out.  Likewise, if everyone is taking great photos then your YOUR job and your ROI is far more difficult.

HTH

Uncle Joe

*So far, my research has led me to conclude: "The majority of shoppers don't know cars. They find Internet shopping to be overwhelming & they prefer to use photos to drive their info consumption. As a result, Internet  Car Shoppers often use the 'net to find a dealer that'll give them a productive buying experience".