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All things being equal, the dealer with the nicer, cleaner pictures could ask few hundreds more then the dealer taking bad pics or ones by the back dumpster. For this vehicle example above on the Fiat, the pics are both pretty good but bottom one obviously has more info and better detail and they might be able to ask $250-$500 more, then others with cars that look less appealing. Doesn't mean they will get the extra $250-$500 but I think the consumer would go to the dealer with the nicer presentation of the vehicle if its within a few hundred dollars of the less appealing ones.So yes, I think you can ask 1-5% more (% depending on the dollar amount of the vehicle, 1-3% for more expensive cars 2-5% on cheaper ones) and get the customer first.All things being equal, I think the truck at the bottom could ask a little more then the one on top if the rest of the presentation of the truck is better then the other. They might not be able to hold to all of the mark up but I think they would get the first shot at the customer. I think Carvana has shown a great presentation of their vehicles and could get the first shot at a customer if they were within the 1-5% price range of ones that don't look as nice online.
All things being equal, the dealer with the nicer, cleaner pictures could ask few hundreds more then the dealer taking bad pics or ones by the back dumpster. For this vehicle example above on the Fiat, the pics are both pretty good but bottom one obviously has more info and better detail and they might be able to ask $250-$500 more, then others with cars that look less appealing. Doesn't mean they will get the extra $250-$500 but I think the consumer would go to the dealer with the nicer presentation of the vehicle if its within a few hundred dollars of the less appealing ones.
So yes, I think you can ask 1-5% more (% depending on the dollar amount of the vehicle, 1-3% for more expensive cars 2-5% on cheaper ones) and get the customer first.
All things being equal, I think the truck at the bottom could ask a little more then the one on top if the rest of the presentation of the truck is better then the other. They might not be able to hold to all of the mark up but I think they would get the first shot at the customer. I think Carvana has shown a great presentation of their vehicles and could get the first shot at a customer if they were within the 1-5% price range of ones that don't look as nice online.
