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I agree with what you’re saying, however, just because a page doesn’t see a lot of organic clicks doesn’t mean it isn’t having an impact on your GMB listing.


For example let’s saying you build out content and your page isn’t performing great organically but you see an increase in your GMB insights for search queries associated with that page, I would say it’s working, but the clicks will automatically be attributed to the homepage (unless they click GMB posts/products).


At this point I think SEO efforts should be focused on getting your GMB listing in as many local GMB 3 packs as possible. I would say though that most efforts of a typical SEO provider has little impact, or the queries they show improvement for don’t have much affect in the grand scheme of things.