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Good post Steve. I always stress the importance of vendors showing their work. We learned this as children in school. It's still a good rule. We have OEM approved vendors calling things SEO that is completely duplicate content and framed in but they get away with it because they are OEM approved. There are awards in our industry for stuff like that. Exclusivity??? Forget about it. If you choose it off of the OEM list, so can everyone else. They are no serving the dealer. The OEM is their client.