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We got a huge increase and are not happy about it.

They produce commercials that imply if the dealer doesn't provide Carfax reports that they are not "reputable." So we pay them so they can afford to run commercials that cast us in a poor light if we don't pay them to provide Carfaxes to our customers. Doesn't this seem odd (other words could be used).

My concern is that all of these Carfax commercials only help Carfax make more money, and they don't really help the dealers. Without Carfax reports available to anyone, then customers would be much more aware of the dealer's reputation, so no Carfax at all would help all of the dealers with strong brands and good reputations while hurting smaller dealers with weak brands and iffy reputations. Even with Carfax, iffy dealers hide behind a positive Carfax report and fail to disclose sometimes material facts about the vehicle's condition that Carfax failed to learn. I just don't see the value proposition that Carfax provides to DEALERS, especially when Autocheck provides substantially the same information much, much cheaper.

I'd like to know if any dealers have had any experience not providing Carfaxes to customers. How have the customers responded? What feedback have you received? Do you think it impacted your sales?