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We just switched over to AutoCheck full time last week and already had a customer that was very adamant about seeing the CarFax. So much so that our GSM pulled out his own CC and paid for the report himself. Got the deal but I have to agree with this:"They produce commercials that imply if the dealer doesn't provide Carfax reports that they are not "reputable"."Almost the exact words I uttered to upper management when we made the switch. I curse the commercials when they come on. Never on the commercials to they even try to sell their direct to consumer services. At the very tail end of the spot the say "....or go to carfax.com." It puts all the pressure on the dealer to shoulder the cost. Would it be that bad for them to show a consumer researching on their home computer and buying a CarFax? It's a similar feeling I have with consumer review websites. Everything is setup for the consumer to use easily and then a business has to pay to get a fair shake. At least the BBB only charges when you want to apply for accreditation.
We just switched over to AutoCheck full time last week and already had a customer that was very adamant about seeing the CarFax. So much so that our GSM pulled out his own CC and paid for the report himself. Got the deal but I have to agree with this:
"They produce commercials that imply if the dealer doesn't provide Carfax reports that they are not "reputable"."
Almost the exact words I uttered to upper management when we made the switch. I curse the commercials when they come on. Never on the commercials to they even try to sell their direct to consumer services. At the very tail end of the spot the say "....or go to carfax.com." It puts all the pressure on the dealer to shoulder the cost. Would it be that bad for them to show a consumer researching on their home computer and buying a CarFax?
It's a similar feeling I have with consumer review websites. Everything is setup for the consumer to use easily and then a business has to pay to get a fair shake. At least the BBB only charges when you want to apply for accreditation.
