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[USER=9912]@Alexandra Joseph[/USER] ,


Great questions.


Our data on where the buyers are in the funnel is more limited than other sites I have worked for. Since we do not capture leads on our site, we don't have the ability to reverse append data to registration records. What we can see is what the users do on our site and what they do on dealer sites (that have shared data). Our traffic appears to be very similar to other inventory aggregators in where the shopper is in the funnel. Generally, we see about 75% of the traffic being low funnel with about 20% being mid-funnel and 5% being high funnel. I use 30 days from purchase as low, 60 days as mid and 90+ days as high.


I like the ad free experience as well and really hope that it is something we can keep long term.


We put the dealer filter last because it seems most shoppers are interested in finding the right car at the right price first, then considering dealer. Our honest hope is that if the shopper finds the vehicle, they click to the dealer site and have all further interactions there, rather than coming back to our site and filtering down to one dealer's inventory.


P.S. I would love to see a demo of your Autoleadstar tech, it looks very interesting!