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Cargurus dealer pricing algorithm makes about as much sense as their car pricing algorithm. Their goal is to make $300 per close from their leads. So, if they send you 50 leads/mo, they expect you'll close 5 of those, and will charge you $1,500/mo. They will negotiate, but it's a long process. We got them to almost match our previous years amount, but in the end ended up cancelling, and going back to their free service.