Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
You are both correct in your statements, however, you're both assuming that the VDP numbers are all measured the same way.Several years ago both Autotrader and Cars.com stopped measuring spider and bot traffic from inflating their VDP numbers.Point being, we the dealer clients are meant to simply trust that VDP numbers are accurate. So when, in my experience, Gurus is claiming more than triple VDP's than their major competitors something seems fishy.Now we are supposed to pay extra for a VDP that may or may not actually be a real consumer clicking the listing.If you have 100 cars and get more views than I do on my 100 units, then you win because you know how to buy and market inventory. Does that mean you should be charged more for the same inventory size?
You are both correct in your statements, however, you're both assuming that the VDP numbers are all measured the same way.
Several years ago both Autotrader and Cars.com stopped measuring spider and bot traffic from inflating their VDP numbers.
Point being, we the dealer clients are meant to simply trust that VDP numbers are accurate. So when, in my experience, Gurus is claiming more than triple VDP's than their major competitors something seems fishy.
Now we are supposed to pay extra for a VDP that may or may not actually be a real consumer clicking the listing.
If you have 100 cars and get more views than I do on my 100 units, then you win because you know how to buy and market inventory. Does that mean you should be charged more for the same inventory size?
