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This sounds like something my Autotrader rep would tell me to try to take the attention off their declining performance lolYou are correct though, the data is only as good as how much we can trust it. To be fair, I'm sure if I asked CarGurus they would say they don't measure spider or bot traffic either.I'm not seeing this at any of my stores so something definitely seems off and you're right to be skeptical. We still typically receive the most VDP views on Autotrader with CarGurus and Cars.com relatively tied for a close second. Granted every market is different, these are just nationwide averages.I can see both sides here. Typically the more VDP views I have, the faster I will sell the car so my cost per car will remain relatively the same but my monthly cost will be higher because of a faster inventory turn.However it would be nice if they implemented some sort of Google Adwords-esque Quality Score system that rewards dealers with a lower cost / vdp view who provide a better experience (better inventory, pictures, prices, etc) to their users instead of the same flat cost / vdp view for every dealer.
This sounds like something my Autotrader rep would tell me to try to take the attention off their declining performance lol
You are correct though, the data is only as good as how much we can trust it. To be fair, I'm sure if I asked CarGurus they would say they don't measure spider or bot traffic either.
I'm not seeing this at any of my stores so something definitely seems off and you're right to be skeptical. We still typically receive the most VDP views on Autotrader with CarGurus and Cars.com relatively tied for a close second. Granted every market is different, these are just nationwide averages.
I can see both sides here. Typically the more VDP views I have, the faster I will sell the car so my cost per car will remain relatively the same but my monthly cost will be higher because of a faster inventory turn.
However it would be nice if they implemented some sort of Google Adwords-esque Quality Score system that rewards dealers with a lower cost / vdp view who provide a better experience (better inventory, pictures, prices, etc) to their users instead of the same flat cost / vdp view for every dealer.
