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I'm in the New York marketplace and what I have seen is a declining interest in both AutoTrader.com and Cars.com while a growing interest in CarGurus. It seems you are receiving less and less from the larger players while prices stay the same or increase. Then you have CarGurus who enters the market and in my opinion is really killing it in the marketplace (probably best product out there) at this point for used cars, but their tactics, with price increases and getting listed are very aggressive. Many dealers I have sat with have received these dreaded price increase letters and have pretty much been forced into paying the higher fees because there is a lot of traffic on the site. If you are in the free listings you're going to get a shit tun of teaser listings with very little contact details and once a rep contacts you they'll even turn on 30 days of premium of whatever and start sending the contact details, but if you do not sign up after multiple attempts, you just might disappear from the site completely. Especially if you signup and then cancel. CarGurus is one of the only real used car shopping portals which have built their business without boots on the ground.