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I agree with you [USER=8479]@Alexander Lau[/USER] , different things work differently in different locales as well as dealerships.[USER=2008]@mbmotorsports[/USER] Jesse, I respect anyone that will tell a vendor to pack sand when they just don't feel good about it. With that said, I caution anyone that micro analyzes a small pool of data. One month does not make a year. Sometimes we get busy because we get busy. Sometimes there is nothing that we have done to make it happen. I am finishing up one of the top 5 months my store has had in the last 8 years. Care to guess what we did to make this happen? Nothing. The only 3rd party site we are on is CarGurus. We have cancelled all of the others. No radio, no print, no direct mail, no retargeting, no paid search, no FB Marketplace, no Craigslist.....NOTHING. We got busy because we got busy. 120 days from now, if your metrics stay put, I would say you could begin to draw some conclusions. It's the observation of a that knows about 10% of what you know regarding digital. Take it or leave it.
I agree with you [USER=8479]@Alexander Lau[/USER] , different things work differently in different locales as well as dealerships.
[USER=2008]@mbmotorsports[/USER] Jesse, I respect anyone that will tell a vendor to pack sand when they just don't feel good about it. With that said, I caution anyone that micro analyzes a small pool of data. One month does not make a year. Sometimes we get busy because we get busy. Sometimes there is nothing that we have done to make it happen. I am finishing up one of the top 5 months my store has had in the last 8 years. Care to guess what we did to make this happen? Nothing. The only 3rd party site we are on is CarGurus. We have cancelled all of the others. No radio, no print, no direct mail, no retargeting, no paid search, no FB Marketplace, no Craigslist.....NOTHING. We got busy because we got busy. 120 days from now, if your metrics stay put, I would say you could begin to draw some conclusions. It's the observation of a that knows about 10% of what you know regarding digital. Take it or leave it.
