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Best post I've read on the forum in a long time [USER=648]@Dan Sayer[/USER]. You smoked it over the fence.

Averaging anything with a dissimilar data set leads to a false conclusion. I've been talking about this a lot with dealers lately. Many sacrifice gross by relying on the same wide datasets and simple averages to determine a listing price and potential days on lot for used too.

You quoted Sinek, so I thought I'd share a few quotes that I have loosely paraphrased in those discussions with dealers to help point out the problem with a simple average. The third is funny, but admittedly more [USER=2]@Alex Snyder[/USER]'s speed. Hope they help you or your team.

I abhor averages.  I like the individual case.  A man may have six meals one day and none the next, making an average of three meals per day, but that is not a good way to live.  ~Louis D. Brandeis

Say you were standing with one foot in the oven and one foot in an ice bucket.  According to the percentage people, you should be perfectly comfortable.  ~Bobby Bragan, 1963

The average human has one breast and one testicle.  ~Des McHale