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We've been using it for about 2 months at one of our stores. They guarantee us 60k impressions a month. They say we are getting that many, but we don't know which sites our ads are being displayed on, so I have some questions about the value of those impressions. We haven't had a ton of click thru's on our ads, maybe that means our ads need to be better, maybe that means something else, not sure yet. I don't see it being a huge lead generator for us and over the past 2 months it hasn't driven that much traffic to our site, but since it's 100% co-op eligible it doesn't hurt for us to try it out. If I wasn't able to co-op the cost of this I doubt we would be doing it. There are much smarter ways to spend $1,500/month.