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A few questions:What exactly are you hoping to achieve with the 360 package or any ad package alike?What are you measuring as "success" for this campaign/ad spend? If it's the click alone - I can understand why you're disappointed.How are you measuring "traffic" from this campaign (other than a click)?What is your current creative - what options does car.com offer? Your creative (banner design) is a large variable on performance.There are many variables in display advertising. Never view your display campaign as a stand alone campaign. What other channels of online (and possible offline) are you using for delivering your particular "message". Realize that one marketing campaign, one ad channel no longer gets the job done. Your marketing/media needs to "flow" from channel to channel.Think of your display campaign as a "reinforcement" to the rest of your marketing/media. You can't tie performance of all online media back to a click or an online form submission (lead). Dealers get stuck in this train of thought. It's one reason why we have "internet departments". Lead leads leads - that's for another thread
A few questions:
What exactly are you hoping to achieve with the 360 package or any ad package alike?
What are you measuring as "success" for this campaign/ad spend? If it's the click alone - I can understand why you're disappointed.
How are you measuring "traffic" from this campaign (other than a click)?
What is your current creative - what options does car.com offer? Your creative (banner design) is a large variable on performance.
There are many variables in display advertising. Never view your display campaign as a stand alone campaign. What other channels of online (and possible offline) are you using for delivering your particular "message". Realize that one marketing campaign, one ad channel no longer gets the job done. Your marketing/media needs to "flow" from channel to channel.
Think of your display campaign as a "reinforcement" to the rest of your marketing/media. You can't tie performance of all online media back to a click or an online form submission (lead). Dealers get stuck in this train of thought. It's one reason why we have "internet departments". Lead leads leads - that's for another thread