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Hmmm... 100 layoffs during the Christmas season? Wow. Cars.com (I believe) took pride in not having automotive people working for them. I always got the impression (even from the most senior levels) that they felt their knowledge of digital and publishing trumped "car dealer knowledge." I've witnessed as their teams talked down to dealers (believing, I think, that the dealers and their managers were idiots). When others (like CarGurus) were delivering trackable leads and sales, the Cars team was touting attribution and partnering with those who would carry this message. The dealers I've spoken with were not moved by these efforts. It's too bad, of course, because there's no reason in my mind Cars.com cannot be a $5 billion company (in terms of Market Cap). Moreover, I think this could happen with just 12-24 months of executing a better (and very simple) strategy.
Hmmm... 100 layoffs during the Christmas season? Wow.
Cars.com (I believe) took pride in not having automotive people working for them. I always got the impression (even from the most senior levels) that they felt their knowledge of digital and publishing trumped "car dealer knowledge." I've witnessed as their teams talked down to dealers (believing, I think, that the dealers and their managers were idiots).
When others (like CarGurus) were delivering trackable leads and sales, the Cars team was touting attribution and partnering with those who would carry this message. The dealers I've spoken with were not moved by these efforts.
It's too bad, of course, because there's no reason in my mind Cars.com cannot be a $5 billion company (in terms of Market Cap). Moreover, I think this could happen with just 12-24 months of executing a better (and very simple) strategy.
