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I'm more and more moving away from all 3rd party leads (except for the mandated OEM 3rd party leads that are basically forced upon us). There are times I want to believe there is still play (and there is) for 3rd party leads. No doubt here times it makes sense to have bought leads in your marketing mix but I highly suggest each dealer really take the time to study their budget for optimal efficiency and ROI.IMO
I'm more and more moving away from all 3rd party leads (except for the mandated OEM 3rd party leads that are basically forced upon us). There are times I want to believe there is still play (and there is) for 3rd party leads. No doubt here times it makes sense to have bought leads in your marketing mix but I highly suggest each dealer really take the time to study their budget for optimal efficiency and ROI.
IMO
