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CarWoo is like getting on a conference call with every other like franchise in your market and undercutting each other while the customer listens.  If you listen close enough, you'll actually hear your brand devaluing.  I've made it a point to stay far away from CarWoo.  I'm sure there are dealers that like that kind of thing, but I don't choose to take part.  My hope is that enough dealers feel the same way and the consumer stops seeing any benefit in using such platforms to watch car dealer death matches.