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Alex,

Here's my experience with Carwoo.  I work for a high volume Toyota Dealer in the NYC Metro Area (300+ units).  I have 5 other Toyota Dealerships within 15 miles from me.  Carwoo's site is so accurate, unlike a lot of other sites out there and Carwoo interviews every customer and scrubs the leads before you can even see the lead.  Is it a "bidding war"?  Kind of, but aren't most internet customers shopping other dealers in your area for prices.  At least this way I can see what my competition is offering and try to be as competitive as possible.  I earn an average of 5-10 sales a month here in my area from Carwoo customers.  The customer feedback of the site is great and I usually will get at least one referral per customer sold.  At the end of the day, I put a few extra cars over the curb and will gain market share from within and outside my PMA.  I read the comments and I have one thing to say.  To be a high volume dealer, it’s all about numbers.  The more people you see the more cars you sell.  If I have to undercut a dealer by a few hundred to make a sale, I do it and I try to make that transaction as smooth and fast flowing as possible.  The average Carwoo customer is in and out within an hour (because everything is pre-arranged), and my time is spent on ups walking through my door.  The price paid for Carwoo is worth it.  This is coming for a a dealer which Carwoo really hasn't placed itself in my market yet fully, but I take full advantage of it every chance I can.