"Tommy co-founded CarWoo! so he wouldn't have to haggle with dealerships when it came time to buy his 7th car in as many years."
From the FAQ...
Why would dealers work with you? Doesn’t this hurt them?
The internet has completely changed the way dealers have to operate. Internet buyers are savvy. They do their research. They shop multiple dealerships but they don’t go into the stores. Dealers are handicapped because they don’t know what the buyer knows.
The current third party lead system just exacerbates the issues facing dealers. Dealers pay for these leads knowing that they are being multi-sold and also knowing that, for the most part, the leads do not convert to buyers. It is extremely frustrating for dealers and makes it hard for them to do their best by the buyer, even though they do want to.
CarWoo! provides highly qualified buyers who buy cars 80% of the time, as opposed to 3rd party leads that close 2% - 5% of the time
CarWoo! makes entire process completely transparent, so dealers know what buyers know and want. The service is very easy and intuitive to use.
On top of all that, the basic service is free to dealers.
It sounds like they are capitalizing on the dealers for not building relationships with customers, investing in their brand and delivering great customer service.
